Explore CI
Commercial
Project Type
Preproduction, Production, and Post-Production
Project Details
How do you shoot a commercial on the water, from a small boat, inside a cave, and on an island three hours from civilization? For Explore Channel Islands, the answer was a nimble, run-and-gun production designed to move with the environment.
With a one-person camera crew, we captured the scale, adventure, and remote beauty of the Channel Islands while working within the practical limitations of the location. The campaign was built for multiple platforms from the start, resulting in one horizontal hero video and two vertical edits for social media.
The commercial was shot within 1.5 weeks of greenlighting and delivered 10 days after production, demonstrating how focused planning, flexible execution, and a lightweight production model can turn a challenging location into a complete, multi-platform campaign.